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The truth about the millennial market
01 Oct 2016 | Article

The truth about the millennial market

New research reveals that young millennials are entering the market through a variety of paths and products. There are more opportunities than originally thought  to  capture a younger customer base.

Research by Veda (now Equifax) into young millennials, conducted in June 2016, breaks down some of these stereotypes, providing lenders and financial institutions greater insight into what the demographic wants and how best to build a relationship with this important group of consumers.

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