The truth about the millennial market
New research reveals that young millennials are entering the market through a variety of paths and products. There are more opportunities than originally thought to capture a younger customer base.
Research by Veda (now Equifax) into young millennials, conducted in June 2016, breaks down some of these stereotypes, providing lenders and financial institutions greater insight into what the demographic wants and how best to build a relationship with this important group of consumers.
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